WIPO’s Todd Reves on the Latest Developments at the World Intellectual Property Office

• The critical role of IP in protecting consumers from counterfeit products.
• Positive shifts in global IP protection over the last decade.
• Challenges and opportunities posed by evolving technology in IP enforcement.
• WIPO initiatives, including WIPO Alert and the IPAS Customs Recordation System.
• Predictions for the future of IP enforcement, emphasizing the significance of advanced technology like AI

#1.) There's always room for improvement. But in the last 10 years that I've been attached to WIPO, I've noticed that Member States are really thinking more about the IP enforcement side. Of course, you have to have protection. But, without enforcement, protection is really meaningless

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#2.) If we can really identify how to use technology in the right way, and in an efficient way, whether that's through targeting or using AI to help us identify counterfeit products or pirated content online, and the less humans actually have to spend time looking at this, the better.

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#3.) What happens with this database (WIPO Alert) is, you've got the contributors contributing lists of copyright infringing websites; domain names that have been found have been determined to be infringing, typically through a website blocking order. Once that national authority or authorized contributor uploads that list in the database, then on the other end, the advertisers have access to that. And the great thing about it is they can use those domain name to block any advertising that would otherwise go to these illegal content infringing websites.

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#4.) What we're trying to do is create this system that will allow right holders to basically file a customs recordation electronically. The customs system will talk with the IPAS system at the IP office, make sure that the right is recordable, it's enforceable, and then it returns that back to the customs system and those customs officers will be able to make those determinations. We're gonna build in a lot of data fields, not just what's in the IP office system, but more custom, specific data fields.

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#5.) ‍We have the systems that will help right holders to reach out to as many different member states’ countries as possible. It's a lot more effective than just going at it alone. So, get those rights registered. And then, once they're registered,  you've got to make your contacts in those countries, whether they're local lawyers, right holder associations, whatever the case may be.

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