2026 ReportA Must-ReadFree download
Fighting the AI Tax: Report for Growth and Marketing Teams
How leading brands transform enforcement from cost center to revenue engine.
Executive summary
AI has created a hidden tax on brand growth. 78% of brands now lose 5%+ of annual revenue to counterfeits and impersonation, with over half seeing fake accounts and counterfeit products appear within just one week of a viral moment. This report reveals how leading brands are quantifying this cost and transforming enforcement from cost center to revenue protection engine.
- 78%lose 5%+ of annual revenue to the AI tax
- 57%see fake accounts within 1 week of virality
- 85%experiencing AI-accelerated threats
Key findings
- 85%
agree brand protection should shift to revenue metrics
- 82%
plan to increase investment in 2026
- 66%
report CFO is supportive or champions brand protection
- 50%
now prioritize revenue protected over takedowns
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How leading brands transform enforcement from cost center to revenue engine.
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